Product placement being demonstrated for Coca Cola on the popular television show American IdolProduct placement is something which has unfortunately become a major part of our everyday life. Everywhere you go, whether you are walking down the street or just surfing on the internet, you are bombarded with annoying advertising ploys. Some feel that Gibson talking specifically about Volkswagons and not just about cars is his way of promoting Volkswagons, however I do not feel that way.
The book “Spook Country” is about the future and postmodernity, and if product placement and advertising have
become such a big part of life today, can you imagine how big of a part of life it will be in the future? I feel that when Gibson talks about Volkswagons specifically, I feel that he is just trying to give the reader a clear idea of what he is talking about in order to make his difficult writing style a little easier to understand, especially for readers like myself who are not too experienced with trying to decipher texts.
As I stated, I do not feel that Gibson is trying to promote Volkswagon when he mentions it in the novel, but to me, when product placement gets out of hand, it is one of the most annoying things in the entire world. One thing that I really look forward to and enjoy watching every year is the X-Games, and if I could find one dirt bike rider who did not have an advertisement for Monster energy drinks or Red Bull, he would automatically become my favorite X-Games athlete.
If the product placement tactic is something subtle, such as a person drinking a Pepsi in a movie, that does not bother me because it just seems like a part of everyday life, but when a product is almost being forcefully placed into my brain, all that does is make me not want to buy the product, which is exactly the opposite of what the company is trying to accomplish.
The book “Spook Country” is about the future and postmodernity, and if product placement and advertising have
become such a big part of life today, can you imagine how big of a part of life it will be in the future? I feel that when Gibson talks about Volkswagons specifically, I feel that he is just trying to give the reader a clear idea of what he is talking about in order to make his difficult writing style a little easier to understand, especially for readers like myself who are not too experienced with trying to decipher texts.As I stated, I do not feel that Gibson is trying to promote Volkswagon when he mentions it in the novel, but to me, when product placement gets out of hand, it is one of the most annoying things in the entire world. One thing that I really look forward to and enjoy watching every year is the X-Games, and if I could find one dirt bike rider who did not have an advertisement for Monster energy drinks or Red Bull, he would automatically become my favorite X-Games athlete.
If the product placement tactic is something subtle, such as a person drinking a Pepsi in a movie, that does not bother me because it just seems like a part of everyday life, but when a product is almost being forcefully placed into my brain, all that does is make me not want to buy the product, which is exactly the opposite of what the company is trying to accomplish.
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